CBS Radio Dallas, Detroit Ink Media Monitors Deal
July 10, 2006 at 6:21 AM (PT)
MEDIA MONITORS, LLC (a division of RCS) has signed an agreement with CBS RADIO to provide commercial airplay data for CBS RADIO stations in DETROIT and DALLAS. CBS has been using MEDIA MONITORS already in YORK CITY, CHICAGO, KANSAS CITY, ST. LOUIS, ATLANTA, CINCINNATI, DENVER, and PORTLAND, OR bringing the total to 10 CBS markets.
"We’re quite pleased to offer CBS RADIO STATIONS in DALLAS and DETROIT our multimedia toolbox for tracking competitive data,"remarked MEDIA MONITORS President/CEO PHILIPPE GENERALI, "so that our timely and highly accurate data is now available for their radio sales departments."