WHK Now 'The Answer'
April 15, 2013 at 4:35 AM (PT)
SALEM Talk WHK-A/CLEVELAND is rebranding as AM 1420 THE ANSWER as of TODAY (3/15), using the same slogan and imaging in use at several other SALEM talkers, including KRLA-A/LOS ANGELES, KTIE-A/SAN BERNARDINO, WNYM-A/NEW YORK, KSKY-A/DALLAS, KNTH-A/HOUSTON, WTOH/COLUMBUS, and WIND-A/CHICAGO. The station is adding market veteran JIM MCINTYRE as morning news anchor and is also adding a local show, "THE 11TH HOUR," hosted by MCINTYRE and TOM KELLY, for 11p (ET) weeknights.
"As our listeners are preparing to write UNCLE SAM that fat check, I can't think of a better day to give CLEVELAND 'THE ANSWER' to why their taxes are so high," said SALEM VP Dir./Spoken Word Format PHIL BOYCE. "We have the answer for little things like 'why am I stuck in traffic' to bigger things like what can conservatives do to win back the WHITE HOUSE."
"These are very exciting times at SALEM COMMUNICATIONS OF NORTHEAST OHIO," said WHK GM MARK JAYCOX. "To be able to take a station like WHK -- one rich in CLEVELAND heritage and OHIO tradition ... celebrating its 91st birthday this year -- and make it even more relevant and current, while maintaining that strong identity ... we are confident our WHK listener -- the best listener in town -- will be pleased with this change."