KSAS's Keke Luv Goes Live For 175... Again
April 16, 2013 at 6:37 AM (PT)
PEAK BROADCASTING Top 40 KSAS (103.3 KISS FM)/BOISE PD/Morning maven KEKE LUV (STEVE KICKLIGHTER) will once again take to the air to call attention to child abuse in THE TREASURE VALLEY. As in past years, LUV will push the limits of human endurance by broadcasting live for 175 hours -- but this year he is asking the listeners to help him achieve his goal by pedaling stationary bicycles that are connected to a generator that will provide electric power to his studio booth.
This will be the first time in American broadcast history that a weeklong radio show will be entirely powered by the people.
Touched by tragic child abuse news stories throughout IDAHO and THE PACIFIC NORTHWEST, "Live for 175" was created by KEKE LUV to highlight the topic of child abuse. By staying awake and broadcasting for 175 consecutive hours in 2008, he brought to the forefront an issue that is rarely talked about, yet is pervasive throughout many communities. The impact was amazing with the story being picked up nationally on news channels and radio stations from coast to coast. Even though he smashed the GUINNESS BOOK OF WORLD RECORDS for continuous broadcasting, he refused the award in order to keep the focus on the cause, not himself.
In order to spread the word and get people talking about this tragic cycle, LUV has:
2008: Stayed awake for 7 consecutive days (175 hours), broadcasting live with no sleep
2009: Ran 7 Marathons in 7 days.
2010: Broadcast for 8 days with no sleep while launching the first Spirit of BOISE Child Abuse Prevention Hot Air Balloon. (Note: An additional day was added to Live for 175 2010 in memory of the recent death of a child from abuse.)
2011: Fasted for 7 Days consuming no food while broadcasting suspended from a billboard high above the city.
2012: Broadcast nonstop for seven days from seven different locations throughout THE TREASURE VALLEY.
2013: Will lead a group of participants pedaling stationary bicycles to power his KISS-FM studio for 175 consecutive hours.
Anyone interested in helping LUV "Power the Message" by cycling in this year’s Live for 175 can click here to register and become part of the campaign. As in past years, a team of medical professionals will be on site around the clock to monitor Keke, the participants, and support personnel.