Entravision Launches Multiplatform Campaign To Boost Voter Turnout For Mayoral Election In Los Angeles
April 18, 2013 at 5:25 AM (PT)
ENTRAVISION COMMUNICATIONS has rolled out a multiplatform campaign to encourage LOS ANGELES Latino voters to participate in the upcoming runoff election for Mayor, being held MAY 21st. With only 16% of registered voters turning out for the Primary Nominating Election that was held in MARCH, ENTRAVISION is committed to using its radio and digital assets in LOS ANGELES "to raise awareness of the upcoming election and instill the importance of participating in the democratic election process."
Now through the day of the election, ENTRAVISION will air a series of public service announcements on its three L.A. radio stations, KSSE (SUPER ESTRELLA 107.1), KLYY (JOSE 97.5) and KDLD (EL GATO 103.1), which underscore the importance of participating in the election. The corresponding websites for the three radio stations will also host a short video outlining the roles of the Mayor as an additional means to encourage the population to vote. ENTRAVISION will also be on hand at various community events leading up to the election to pass out information about the election and how to register to vote.
"At ENTRAVISION, we believe that the L.A. Mayoral election is extremely important to the future of the city. As an active member of the community, it is our civic duty to encourage as many citizens as possible to exercise their right to vote," said Charman/CEO WALTER F. ULLOA. "With this election being only the third time in the last 75 years that an incumbent mayoral candidate has not been on the ballot in L.A., this election offers a unique opportunity for citizens to vote with their voice and help shape the future for the city. By leveraging ENTRAVISION's multiple media properties in L.A., we will provide a valuable service to the community and help encourage voter participation for this special election."