Univision Launches Uforia Music Service
April 23, 2013 at 3:19 PM (PT)
UNIVISION COMMUNICATIONS INC. is launching the UFORIA music service, a new audio strategy aligning music efforts under one umbrella. The Company will also launch an upgraded music app focused on content curation with deep Latin genres.
"UNIVISION COMMUNICATIONS is committed to continuing our legacy of bringing the most cutting edge entertainment to Hispanic America," UNIVISION RADIO Pres. JOSE VALLE said. "By leveraging the size and scale of the Company's media platforms, we provide an unparalleled promotional platform for established and emerging artists while transforming the digital music experience for our audiences."
"UNIVISION COMMUNICATIONS is the most comprehensive solution for artists looking to reach and engage Hispanic AMERICA," EVP/Content & Entertainment EVAN HARRISON said. "We know our audience's listening preferences are evolving and have developed our new music service, UFORIA, to meet their multi-platform lifestyle. Uforia will become Hispanic America's #1 choice for audio entertainment."
This summer, UCI will formally release the upgraded music app, under the name UFORIA, focused on content curation with deep Latin genres. The upgraded app will feature exclusive channels, customizable stations housing more than 20 million songs and one of the most engaging social experiences on the market. It will also offer a friend-sourcing service where users will be able to not only see what their connections are listening to but also recommend music to them directly.