Bob Struble Sees HD Presence At NY Auto Show
April 29, 2013 at 10:58 AM (PT)
iBIQUITY DIGITAL Pres./CEO BOB STRUBLE came away even more bullish on HD RADIO Technology after networking with those attending the NEW YORK AUTO SHOW and the NAB Show. "What I heard and saw made me more enthusiastic than ever about HD RADIO’s progress and the technology’s ability to help broadcasters compete in the 21st century," he said.
The NEW YORK AUTO SHOW left a distinct impression on STRUBLE. "The competition in dashboards is intense," he said. "Listeners have multiple services vying for their time and attention; HD RADIO Technology has been embraced by automakers and is essential to maintain radio’s relevance and competitiveness in the digital dash ... Many broadcasters might be surprised that for most automakers today, AM/FM radio means HD RADIO Technology. My discussions with auto executives confirmed that HD RADIO Technology is fundamental to keeping broadcast radio competitive in cars. And we all know how critical in-car listening is to our industry."
"Two things always make broadcasters sit up and take notice: money making opportunities and feedback from their listeners," he concluded. "Both are becoming commonplace with HD RADIO stations, driven by the millions of HD RADIO receivers being sold, most for in-car listening."