SteamTrack, Partners Bring Internet Radio To Asai
April 29, 2013 at 3:58 PM (PT)
STREAMTRACK, INC. has entered into an alliance with PPTV, CHINA MOBILE ENTERTAINMENT HOLDINGS, LTD and ONE WORLD MEDIA GROUP as part of an historic alliance to bring Internet Radio to ASIA including CHINA. Under this alliance, CHINA MOBILE ENTERTAINMENT facilitates securing content relationships on behalf of PPTV that will be launched from their portal, radio.pptv.com.
ONE WORLD MEDIA GROUP will deliver the most popular International Top 40 programming format with crossover styles ranging from Latin, Caribbean, European, Asian and Middle Eastern. STREAMTRACK's UniversalPlayer will be the technology platform used for streaming and monetization. STREAMTRACK will manage all aspects of advertising sales and fulfillment to PPTV's audience. It is anticipated that the initial launch will attract more than one million PPTV users, prior to rolling out the product across the entire user base of 300MM users.
"This is a significant opportunity for us to enter into this uncharted space provided by PPTV," STREAMTRACK CEO MICHAEL HILL added. "This deal will expand the reach of our brand, bringing Internet radio into the rapidly growing Chinese digital marketplace. We plan on cultivating the growth and the success of this relationship by maximizing the potential of PPTV's audience coupled with our unique revenue producing model utilizing our technology."