WINK-FM Flips To AC - 'The New 96.9 MORE-FM'
May 6, 2013 at 1:56 PM (PT)
FORT MYERS BROADCASTING CO. Hot AC WINK (96.9)/FT. MYERS, FL flips to Mainstream AC becoming "THE NEW 96.9 MORE-FM."with the new moniker "THE NEW NINETY-SIX DOT NINE MORE-FM, MORE MUSIC... LESS TALK."
WINK-FM's new playlist will range from the "1980's ALL THE WAY UP TO TODAY." The station is jockless until MONDAY (5/13). Syndicated morning show host ELVIS DURAN and 18-year station vet and midday host GINA BIRCH have both been removed from the line-up, but look for BIRCH to move to another position within the cluster.
VP/GM WAYNE SIMONS commented, "We have been talking and listening to thousands of radio listeners here in SOUTHWEST FLORIDA. Over and over, they told us they want more. Well, we’ve heard them loud and clear and that’s how THE NEW 96.9 MORE-FM was born."
PD MICHAEL HAYES tells ALL ACCESS, "MORE is MORE! And by giving our listeners more of the music they want comes less talk. From MAROON 5 to MADONNA, from BRUNO MARS to KELLY CLARKSON, from SUGAR RAY to JOHN MELLENCAMP, you begin to hear and feel the scope of this new station. From MICHAEL JACKSON to BON JOVI to JOURNEY, it doesn’t get any better than that! Hats off to VP/GM WAYNE SIMONS for the tools to pull this off, MARK ST. JOHN from ZAPOLEON MEDIA STRATEGIES, and my right-hand man APD/MD KEVIN QUINN. This was a team effort and the launch was just awesome!"
SIMONS added, "This station was basically built by our audience. Tapping into their musical tastes through months and months of research has resulted in a unique playlist of songs ranging from the 1980s all the way up to today. SOUTHWEST FLORIDA, you demanded a station that plays more of the songs you really like. THE NEW 96.9 MORE-FM delivers!"
To listen to the new station, go to WWW.969MOREFM.COM.