Jim McGuinn Brings Alternative Music To WXPN
July 11, 2006 at 11:15 AM (PT)
Y100ROCKS.COM PD JIM McGUINN and UNIVERSITY OF PENNSYLVANIA AAA WXPN/PHILADELPHIA GM ROGER LaMAY have announced a partnership to bring Alternative music back to the CHEESE STEAK city airwaves with "Y-ROCK ON XPN" three nights a week as well as a 24/7 online web stream.
The "Y-ROCK ON XPN" the 24/7 online service will launch AUGUST 1st as part of a new Web initiative created by WXPN called, "XPONENTIAL MUSIC ON DEMAND." Then beginning WEDNESDAY, AUGUST 30th, the Alternative show called "Y-ROCK ON XPN," hosted by McGUINN, will be heard on WXPN on WEDNESDAYS and THURSDAY evenings at 8-11p and FRIDAY evenings at 7-11p.
LaMAY said, "The departure of Y100 from the airwaves in PHILADELPHIA created a significant void for fans of Alternative Rock music and musicians seeking airplay in this market. The music and the artists now have a home at WXPN. As we began to prepare the launch of "XPONENTIAL MUSIC ON DEMAND," we saw this as the perfect time to embrace the mission of Y100ROCKS.COM.
"We also recognize that the people behind Y100ROCKS.COM are passionate music lovers whose authenticity matches the values of XPN. This amazing group of staff and volunteers kept the music alive when corporate radio abandoned them. In many ways, they have embodied the public radio core values that we live each and every day."
McGUINN notes, "When RADIO ONE took Y100 off the air, 500,000 music fans in the greater PHILADELPHIA region were instantly without a radio station for their music. "To keep the music alive, the staff launched an online radio station -- Y100ROCKS.COM -- which has been broadcasting since FEBRUARY 2005 with a staff of mostly listener-volunteers. But it was always in our plan to get back on air. Now, thanks to this partnership with WXPN, we will."