Jacobs Media Reveals Country Listeners Are Going Mobile
May 14, 2013 at 1:01 PM (PT)
In a webinar heard earlier TODAY (5/14), JACOBS MEDIA provided specific information on the digital, social, and media habits of Country radio listeners. The survey included 6,300 Country radio fans representing 25 stations across NORTH AMERICA.
According to JACOBS MEDIA President FRED JACOBS, “Country radio fans are rapidly adopting mobile gadgets from smartphones to tablets. And their rampant use of FACEBOOK should be a signal to Country programmers that proficiency in both the social and mobile spheres is a minimum requirement for today’s stations.”
Other highlights from the survey include that nearly two-thirds of Country listeners now own a smartphone, while more than a third have bought a tablet. Also revealed that for Country fans, FACEBOOK is as important as email.
For more info on the survey, click here.