This Week's Merge: Loose Tweets Sink Fleets -- Military Lessons For Radio Creating Social Brands

Lori Lewis

In 1942, as millions volunteered or were drafted for military duty, most of these soldiers and family members never really thought about how vulnerable casual conversation could make them.

So to solve that, the government established a code of conduct: "Think before you speak."

JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "And over 70 years later, that message is even more important with today's technology. But the military figures if they can train soldiers to operate technical equipment and navigate the battlefield, they can also effectively train soldiers in the proper use and appropriate behavior in the social space."

LEWIS shares a few highlights from the U.S. Armed Forces' Digital and Social Strategy in this week's MERGE.

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