Harker: Fitbits, PPM, And Arbitron's Missing Quarter-Hours
May 23, 2013 at 4:09 AM (PT)
In their latest post on Radio Insights, HARKER RESEARCH's RICHARD HARKER and GLENDA SHRADER BOS pose several questions. They ask, "Want to better understand why PPM listening levels are lower than diary levels? Want to see why ARBITRON only asks that panelists carry their meter eight hours a day while most people are awake twice as many hours? Want to see why PPM may be costing radio million dollars in lost revenue?"
"If you really want to better understand PPM’s limitations and challenges, there's a new tool you must try," writes HARKER. ARBITRON won’t let you experience what it’s like to be a PPM panelist. The company won't even let you carry a meter for a day or two. The good news is that the new Quantified Self movement has created an opportunity for us all to feel what it is like to be a PPM panelist. And you won’t like what you find out."
What does HARKER think is wrong? "The Quantified Self is a movement that uses new technology in portable data acquisition to document a person’s daily activity. One of the technologies is a new category of small fitness tracker toys devices that use an accelerometer to measure our movement throughout the day. The PPM uses a similar accelerometer to determine whether a PPM is in motion."
Read the full posting here.