Sports USA, AdLarge Settle Differences, Suit Dismissed
May 23, 2013 at 1:05 PM (PT)
ADLARGE MEDIA and SPORTS USA MEDIA have announced that they will be continuing their relationship and that SPORTS USA's lawsuit against ADLARGE has been dismissed "as a misunderstanding," according to a press release issued TODAY (5/23).
SPORTS USA President BOB MOORE said, “Any pending lawsuit has been dismissed, and we are really looking forward to this upcoming season with ADLARGE. Their connection with national advertisers and their agencies provides the opportunity for continued revenue growth in our football programming.”
“We are delighted to renew our arrangement with SPORTS USA,” added ADLARGE CEO GARY SCHONFELD. “SPORTS USA has a terrific line-up of 2013 NCAA and NFL games, and we are looking forward to representing their play-by-play coverage for the upcoming football season. These football games offer advertisers an incredible opportunity to associate with two of the most exciting sports leagues in the country.”
SPORTS USA parent PACIFIC RADIO SPORTS, LLC filed suit aganist ADLARGE MEDIA in U.S. District Court for the Southern District of NEW YORK on MAY 9th, alleging breach of contract by the ad sales company in a dispute over whether the latter was entitled to deduct sales commissions from the amount due to make up for the shortfall between sales goals and actual sales. SPORTS USA attempted to terminate the contract on MARCH 7th, but the settlement has restored the parties' relationship.