This Week's Merge: Never Underestimate The Power Of The Personal Touch
May 29, 2013 at 3:54 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "When we only look at our fans based on what they can do for us, we will come up short of being an effective social brand.
"This week -- look at what radio fans revealed in Techsurvey9 about getting acknowledged socially by their favorite radio stations. Just because they say they don't expect a response doesn't mean they don't want one."
MERGE is dedicated to assisting radio's success in the social and digital space.