Jacobs Media's Techsurvey9: Speaking Of Sports Radio
May 29, 2013 at 12:21 PM (PT)
JACOBS MEDIA released its findings about Sports radio from its extensive Techsurvey9 polling of radio listeners TODAY (5/29), showing how fans are increasingly using more gadgets and listening in new ways.
The survey of 78.111 listeners of 264 stations in 12 formats included over 4,500 Sports radio fans, and at a webinar conducted TODAY, JACOBS MEDIA President FRED JACOBS offered some highlights of the survey, including that 69% of the fans own a smartphone (up 14% from the previous survey); 42% own a tablet (up 55%); they're more likely to stream their devices through their car radio or own a car with a "digital dashboard"; most with smartphones have downloaded a radio-centric app; 23% listen via online streams; Twitter has become more popular with Sports listeners than in other formats; 24% use satellite radio; and fewer Sports listeners start their days with broadcast radio and are more likely to be heavy Internet radio users than heavy radio listeners.
JACOBS said, “Sports Radio fans are a smart, tech-savvy group. From smartphones to tablets to connected cars, they are using mobility and portability to feed their habit. Radio operators need to get on their frequency to optimize listening, even in sports hungry markets.”
More webinars about the survey are scheduled for JUNE 4th (Rock/Classic Rock/Alternative/Triple A) and JUNE 10th (AC/Top 40/Hot AC). Register by clicking here.