Roku Gets $60 Million Injection As iHeartRadio Plugs Availability
May 30, 2013 at 3:55 AM (PT)
The streaming media box, ROKU, "has raised a massive $60 million round, led by new investor FIDELITY; publisher and TV station owner HEARST CORP. has also put money into the company," reports ALL THINGS DIGITAL.
CEO ANTHONY WOOD said, "the new money will fund a new push for ROKU -- getting its new software installed as a de facto operating system for a new wave of smart TVs coming to the market."
The move comes as iHEARTRADIO begins a major push to make users aware of its availability on ROKU. In fact, some CCM+E outlets are plugging the new partnership every hour.
iHEARTRADIO has set up a webpage titled "How do I add iHEARTRADIO to my ROKU?" to make sure listeners are aware of the new offering. Check it out here.