Radiate Media Inks Lincoln Financial's San Diego Cluster For Traffic Service
May 30, 2013 at 12:51 PM (PT)
RADIATE MEDIA has inked LINCOLN FINANCIAL MEDIA Country KSON, Smooth AC KIFM, and Alternative KBZT (FM 94.9)/SAN DIEGO for traffic information.
“SAN DIEGO radio listeners rely on the radio properties of LINCOLN FINANCIAL MEDIA to provide them with timely, relevant information and entertainment. Now, with the addition of RADIATE MEDIA’s traffic service, they have the most accurate, real-time traffic data,” said RADIATE's DAVE VAN DYKE. “RADIATE’s SAN DIEGO-based on-air traffic reporters enhance the stations’ delivery of traffic information, giving LINCOLN FINANCIAL’s listeners the most complete commuter information possible. We will be working closely with LINCOLN FINANCIAL’s management team of Market Manager RICK JACKSON, Director of Sales STEVE SKLENAR and Station Program Directors KEVIN CALLAHAN and MIKE VASQUEZ to insure the best experience for their listeners.”
"RADIATE TRAFFIC brings a new dimension to the service that we provide both to our advertisers and to our listeners,” added JACKSON. “Listeners of KBZT, KIFM and KSON -- SAN DIEGO's most popular and highest rated station—will hear a substantial upgrade in traffic reports while our clients will enjoy our ability to showcase their products with this truly dynamic service."