WTRS Adopts 'My Country' Brand
May 31, 2013 at 11:58 AM (PT)
JVC MEDIA will rebrand Country WTRS (THUNDER COUNTRY 102.3)/OCALA, FL as “MY COUNTRY FM” tonight at MIDNIGHT, while concurrently flipping NEWS/TALK sister WYGC/HIGH SPRINGS, FL to Country with a simulcast of ‘TRS.
Both outlets were part of JVC’s recent four-station acquisition from FLORIDA-based ASTERISK COMMUNICATIONS earlier this month (NET NEWS 5/15). WJVC/NASSAU PD/morning personality PHATHEAD is overseeing programming of the company’s FLORIDA stations and tells ALL ACCESS announcements regarding staffing of both stations will be coming next week.