Research Director To Host Play-by-Play Sports Radio Webinar
June 3, 2013 at 8:10 AM (PT)
They make more money, they’re better educated, and they buy more expensive houses and cars. These are but a few of the traits of sports play-by-play listeners that make them more attractive and valuable to advertisers. Listeners’ passion, combined with forefront sound, justifies a premium rate. Going beyond the conceptual, RESEARCH DIRECTOR, INC., in cooperation with GfK MRI, has just completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners.
RESEARCH DIRECTOR Partner CHARLIE SISLEN said, "Play-by-play audiences deliver great bang for your buck. This study will help sellers differentiate their listeners from the average consumer."
A webinar presentation of the study is scheduled on JUNE 5th at 2p (EDT). To reserve a spot, click here.
Following the webinar, a portion of the study will be available here. The entire study, which includes full profiles of eight sports, can be purchased from GfK MRI by contacting AMY KING at Amy.King@gfkmri.com.