Report: Disney Radio To Exit Small To Mid-Sized Markets
June 5, 2013 at 3:58 AM (PT)
Several years ago, DISNEY spun off several stations in small markets, and now the company is looking to focus on the top-25 markets.
VARIETY.COM writes, "In the latest cost-cutting move at DISNEY, the company is seeking buyers for six AM and one FM radio station that are part of the RADIO DISNEY portfolio in the U.S. DISNEY MEDIA NETWORKS is handling the sale of the stations in small- to mid-sized markets: ALBANY, NY. KANSAS CITY, LITTLE ROCK, MILWAUKEE, RICHMOND, SALT LAKE CITY and SAN ANTONIO. The radio station in LITTLE ROCK is on the FM dial."
"In the past year, we’ve driven new content delivery and ad sales revenue opportunities with RADIO DISNEY JUNIOR and the RADIO DISNEY Music Awards, among others initiatives, and we intend to build on those opportunities while keeping our organization strong and focused on serving our listeners with programming that entertains and is appropriate for kids and families," said VP/Programming and GM PHIL GUERINI.