Pandora Launches 'Next Generation TV Experience For Music Entertainment In The Living Room'
June 5, 2013 at 6:59 AM (PT)
PANDORA has unveiled TV.PANDORA.COM, the company's next generation experience for the TV and latest innovation in delivering personalized radio to listeners in their living rooms. Having launched on a single connected Blu-ray player in 2008, PANDORA is now available through more than 1,000 partner integrations including more than 900 consumer electronics devices, ranging from smart TVs to streaming media players and home stereo systems.
TV.PANDORA.COM "is standards-based and embraces next generation TV, game console and set top box architectures that support open web standards," notes PANDORA.
Chief Technology Officer/EVP of Product TOM CONRAD said, "Our mission is to provide the best personalized radio experience to our listeners in any context on any connected device. Since TV.PANDORA.COM is standards-based, it will allow us to quickly evolve and enhance the 10-foot experience of PANDORA with greater flexibility and speed than ever before. By using this platform, we can deliver a uniform experience across any standards-compliant TV, game console, or set top box and focus our efforts on end user benefits and innovation rather than platform specific details."