Mary Beth Garber To Present At UCLA Extensionâ€™s Radio Seminar
June 5, 2013 at 9:21 AM (PT)
KATZ RADIO GROUP EVP/Radio Analysis and Insights MARY BETH GARBER will present a session on FRIDAY, JUNE 7th, in LOS ANGELES, for the "Innovation in Radio Programming in the Digital Age" seminar, hosted by the UCLA Extension, Entertainment Studies and Performing Arts Program.
GARBER will share, "The Future of Radio as a Revenue Generating Advertising Medium," which will explore how radio can continue to drive revenue through expansions to new platforms, while ensuring quality content and listener satisfaction. UCLA Extension created the seven-day seminar to provide Radio Beijing representatives the opportunity to talk with their American counterparts and discuss best practices, current challenges, and future trends in radio.