iHeartRadio Launches 'Show Your Stripes' Campaign
June 6, 2013 at 10:49 AM (PT)
CLEAR CHANNEL's iHEARTRADIO is launching "Show Your Stripes," a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire skilled veterans. CLEAR CHANNEL will spend more than $75 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.
iHeartRadio’s Show Your Stripes -- with the tagline "Hire Smart - Hire Vets -- is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. It will include radio, digital and out-of-home PSAs from the biggest names in entertainment and pop culture. All PSAs will direct listeners to showyourstripes.org, a centralized, easy-to-use destination for veterans, businesses and supporters.
To help deliver the message that hiring skilled veterans is a smart decision for businesses, iHEARTRADIO’s Show Your Stripes will engage iconic legends in music and pop culture. Artists across all music and entertainment genres, including ELTON JOHN, JOHN LEGEND, KELLY CLARKSON, CARRIE UNDERWOOD, BRAD PAISLEY, RYAN SEACREST, MARIO LOPEZ, TRACE ADKINS and LL COOL J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs.
"It is a privilege for me to join CLEAR CHANNEL in their efforts to assist the many men and women who have served in the military to find good jobs that use their expert skills and trainings when they return home," ELTON JOHN said. "iHEARTRADIO’s Show Your Stripes is a powerful platform for musicians, celebrities and businesses to work together to make this happen."
"The U.S. government has invested billions of dollars training the most technically skilled and qualified group of veterans in our history. These veterans are now returning home with the kind of specialized training that makes them ideal job candidates for American businesses -- small and large," CLEAR CHANNEL ENTERTAINMENT ENTERPRISES Pres. JOHN SYKES said. "By leveraging CLEAR CHANNEL’s enormous reach to showcase the value that these returning vets offer employers, we can generate real action -- connecting highly qualified veterans to employers who need their services."
CLEAR CHANNEL also announced the iHEARTRADIO Show Your Stripes Alliance, a coalition of American businesses identified as being military-friendly and which have already experienced success in hiring veterans. CLEAR CHANNEL will support those businesses that hire vets by recognizing them on-air. Alliance launch partners include AMERICAN AIRLINES, ANHEUSER-BUSCH, BNSF RAILWAY, CAPITAL ONE, CENTURY 21 REAL ESTATE, CHESAPEAKE ENERGY CORP., CISCO, CITI, COCA-COLA CO., COMCAST and NBCUNIVERSAL, DEUTSCHE BANK, DUANE READE, ELECTRONIC ARTS, FACEBOOK, FEDEX, GENERAL ELECTRIC, GENERAL MILLS, THE HOME DEPOT, JCPENNEY, JETBLUE, JOHNSON & JOHNSON, NBA CARES, AMERICAN RED CROSS, SPRINT, UPS, VERIZON COMMUNICATIONS INC., WASTE MANAGEMENT, WALGREENS and WELLS FARGO.
The goal of the Alliance is to make military-friendly businesses more visible to veterans seeking jobs, and ultimately increase veteran applications for open positions. CLEAR CHANNEL encourages businesses of all sizes to join the movement by signing up at iHEARTRADIO’s showyourstripes.org and has set a goal of growing to 100 partners by the end of 2013.