Mood Media And UMG Sign Multi-Year Agreement
June 7, 2013 at 4:29 AM (PT)
MOOD MEDIA CORP. and UNIVERSAL MUSIC GROUP have entered into a multi-year agreement that will enable the companies to develop new music offerings across the range of MOOD’s music services and for MOOD MEDIA to provide UMG’s artists with marketing and promotional support on MOOD’s entertainment platforms.
"This new partnership with UMG is a landmark agreement in the in-store consumer experience space and represents an entirely new level of alliance for our two companies now and into the future," said MOOD MEDIA Chairman/CEO LORNE ABONY. "It represents a new level of collaboration where we will work closely with UMG’s talented team and their unparalleled catalog of artists and labels to create distinctive events, promotions and new music services that captivate consumers at retail and at the point of sale. This is a demonstration of our ongoing commitment to deliver innovative new solutions in partnership with the world’s leading brands."
UMG Chairman/CEO LUCIAN GRAINGE said, "We’re pleased to be working with LORNE and his team and look forward to giving our artists increased exposure on MOOD’s platform."