Al Bell Launches Artist Development Company
June 7, 2013 at 2:57 PM (PT)
AL BELL PRESENTS has formed the ARTIST CAREER DEVELOPMENT AND ENTERTAINMENT CREATION COMPANY, which will be engaged in creating and developing careers for "Rare Performing Artists." In this capacity, ABP performs or arranges all of the functions that managers, promoters, marketing firms, booking agents, record companies, talent agents and others have done historically, with the focused objective of developing an artist’s career across an entire spectrum of the artist’s potential.
"The traditional ways of doing business in the music industry are no longer appropriate for the development of rare (one-of-a-kind, authentic) artists’ careers considering the changes and evolution that has taken place in the music and entertainment worlds," Chairman/CEO AL BELL said. "AL BELL PRESENTS’ New Career Development Paradigm for Rare Performing Artist places its sole emphasis on the artist’s career development, growth, financial stability and security first. We are not offering the new 360-degree type record label deals some traditional labels are offering."
The higher objective in all of ABP’s work is marketing the artist as an "intellectual property," meaning establishing the entire artist -- his/her/their name and appearance, art, cultural place and role, music compositions, and other aspects -- as something that speaks to consumers, as a valued, trusted meaningful entertainment brand. "Each artist is treated with strategic care," he noted. "We have the vision for, and will only deal with, artists who have the potential for career development that results in timeless importance and respectable seriousness."