FCC Asks For Comment On MMTC Cross-Media Ownership Study
June 10, 2013 at 4:59 AM (PT)
The FCC is asking for public comment on a study by the MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL on cross-media ownership. The study, in the MMTC's words, “examines whether, and to what extent, cross-ownership might have a material adverse impact on minority and women ownership" of commercial broadcast stations.
The study concluded that "we are struck by the lack of any large concern by almost all of the respondents to these cross-media operations," noting that respondents merely voiced "general business concerns that all radio and television stations have in all markets – strong broadcast station competitors especially in the genre of programming they provide and the emergence of new competitors from new sources."
"What we have gleaned from the responses we did receive to our survey," the MMTC wrote, "is a concern about the competitive marketplace facing radio and television stations from stations that are providing similar types of programming, and other new types of media. There was little if any mention of the local cross-media operations, except in a medium market where the cross-media interests included the daily newspaper, and a full power TV station and radio stations. Finally, there was no perceptible difference in the responses of the two groups of respondents to these issues. The results of this study, while not dispositive, do provide evidence that the impact of cross-media ownership on minority and women broadcast ownership is probably negligible."
Comments on the study are due by JULY 22nd, with replies due by AUGUST 6th.