Marketron Extends, Strengthens Deal With Saga
June 10, 2013 at 11:32 AM (PT)
MARKETRON has expanded its partnership with SAGA COMMUNICATIONS . On top of provides solutions for 99 radio stations in SAGA’s 23 markets, MARKETRON to provide additional services such as its Insight reporting product, which enables companies to manage and access mission-critical data; Proof of Performance, which allows radio stations to send advertisers and agencies spot time schedules and other information on a scheduled basis; and Network Connect, a system for automating network order processing.
"MARKETRON’s team delivers incredible value for our company, which helps strengthen our business relationship. We are enthused about our renewed commitment to run our business on MARKETRON solutions, and look forward to deploying new Marketron products at the station level," SAGA CFO SAM BUSH said.
"SAGA COMMUNICATIONS first came to us for our mobile offerings and saw a meaningful outcome," MARKETRON Pres./CEO JEFF HALEY said. "We are proud of the work we’ve done and will continue to use our services to increase their user engagement across all platforms."
In addition to the renewed agreement to use MARKETRON’s radio traffic products and add-on services, Saga will continue to use MARKETRON Mobile to power their mobile advertising campaigns.