Beasley/SE Florida Names Ruben Perez Promotion/NTR Dir.
June 10, 2013 at 2:46 PM (PT)
BEASLEY BROADCAST/SOUTHWEST FLORIDA has appointed RUBEN PEREZ to Promotions and Non-Traditional Revenue Dir. for its five-radio station FORT MYERS-NAPLES cluster, effective immediately. Beasley currently owns Adult Standards WJPT (SUNNY 106), Top 40 WXKB (B103.9), Talk WRXK (K-ROCK), Active Rock WJBX (99X) and ESPN Sports WWCN-A.
Previously Promotions Dir at WPOW/MIAMI, RUBEN will coordinate and execute all promotions for BEASLEY/FORT MYERS-NAPLES stations. Additionally, he will create and implement large-scale community events such as festivals and concerts that bring awareness and non-traditional revenue for BEASLEY’s SW FLORIDA cluster.
"RUBEN brings a wealth of radio knowledge and experience to our SOUTHWEST FLORIDA team," VP/Market Manager BRAD BEASLEY said. "We believe his abilities to generate large-scale events and brands will greatly benefit both our listeners and advertisers."
"Having worked with BEASLEY in MIAMI, I have the utmost respect for the company’s management and am thankful for this opportunity to be a part of the dynamic team and fast-growing market here in FLORIDA’s west coast," PEREZ said. "I’m looking forward to meeting members of the SOUTHWEST FLORIDA community and to bringing creative promotions and unique branded events to the stations, advertisers and our loyal audiences."