This Week's Merge: Social Media + Radio = ?
June 12, 2013 at 4:39 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, “The social space isn't about persuading fans to listen to you as much as it is fitting your brand into their conversations and making a commitment to use these platforms to make their lives better.
"Making them feel seen and heard. That's the real currency today. Allow fans to have a voice and you have a fan for life.”
MERGE is dedicated to assisting radio in the digital and social space.