Arbitron's June RADAR Spots More Radio Listeners
June 12, 2013 at 9:53 AM (PT)
ARBITRON INC. provided some fresh data from its JUNE 2013 RADAR 117 National Radio Listening Report. The report shows radio’s audience added more than 430,000 weekly listeners, totaling 242.5 million listeners, or 92% of 12+ persons on an average weekly basis.
Additionally, daily Time Spent Listening to radio among 12+ persons held steady versus the JUNE 2012 RADAR report, spending approximately 2 hours and 36 minutes a day with the medium.
Radio continues to reach a large, diverse audience, as the JUNE 2013 RADAR report saw gains in the Hispanic audience across all major demographic groups in the past year, while the Black (non-Hispanic) audience remained steady. Other data points:
* Radio’s Hispanic 12+ audience added 492,000 weekly listeners versus the JUNE 2012 RADAR report -- reaching nearly 95% of Hispanic listeners in an average week.
* Hispanic adults 18-49 showed the largest gains, adding 600,000 weekly listeners versus the year-ago report.
* Radio now reaches 30.8 million 12+ Black (non-Hispanic) listeners in an average week, or 92% of this demographic.
* Radio’s Black (non-Hispanic) teen audience (12-17) remained steady versus the JUNE 2012 report. Radio now reaches 90% of Black (non-Hispanic) teens in an average week.