SiriusXM Names Frank Flores VP/Hispanic Marketing & Sales
June 12, 2013 at 4:53 PM (PT)
SIRIUSXM Radio has appointed FRANK FLORES VP/Hispanic Marketing and Sales. FLORES will oversee the marketing and advertising sales initiatives surrounding the SIRIUSXM Latino channels, which include 10 exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels.
Previously, FLORES was SVP/Sales Marketing for NATIONAL LATINO BROADCASTING. Prior to that, he was Chief Revenue Officer for SPANISH BROADCASTING SYSTEMS.
"We are excited to have FRANK FLORES join SIRIUSXM as we continue the expansion of our Latino subscriber initiative for a national audience of bilingual listeners," Pres./Chief Content Office SCOTT GREENSTEIN said. "FRANK will help lead the growth of SIRIUSXM Latino, which contains the most comprehensive Latin programming lineup on radio. He is a dynamic executive with deep experience and we welcome him to the SIRIUSXM team."
Pre-Owned Vehicle Program A Success
Also at SIRIUSXM, the satcaster has surpassed 10,000 franchise and independent auto dealers across the country participating in the SIRIUSXM Pre-Owned Vehicle Program and eligible to give a three-month SIRIUSXM subscription to customers buying any pre-owned vehicle with a factory-equipped satellite radio. It is also now pre-enrolling dealers in its Service Lane Program, the program launching this summer that will provide a complimentary two-month SIRIUSXM subscription to qualifying customers who bring their vehicles with a factory-equipped satellite radio in for service.