Electronic Dance Music Fan Behavior Differs Greatly From That Of Other Music Fans
June 18, 2013 at 6:45 AM (PT)
EVENTBRITE, the online ticketing and registration platform popular among EDM event organizers, has released the findings of a new online survey conducted in MAY among 1,019 U.S. adults about the behaviors of those that attend Electronic Dance Music events as well as those that attend other types of music events. The data collected by HARRIS INTERACTIVE SERVICE BUREAU revealed the EDM fan movement to be much more social both online and off. In fact, over three-quarters (78%) reported that they were much more likely to go to an EDM event if their peers were attending vs. less than half (43%) of other music concert attendees.
Interestingly, the promoter is much more of a draw for EDM event attendees with well over one-third (38%) of EDM respondents reporting that it was extremely or very important for their purchase decision. This was significantly higher than for people who attended other types of music events, with only 10% of these people reporting it had the same level of importance. Additionally, where the event is being held is almost as important to lovers of EDM as who is actually performing (80% and 90% respectively).
Another significant difference highlighted by the recent survey showed that over half (53%) of EDM fans would pay to see their favorite artist perform an online streaming concert, compared to 19% for other music event attendees. This represents a new revenue opportunity for EDM artists to share their passion with fans around the world.