Arbitron Changes Stream Reporting Policy
June 19, 2013 at 11:37 AM (PT)
At the request of the RADIO ADVISORY COUNCIL, ARBITRON re-evaluated its policies regarding total line reporting (TLR) specific to streams.
After some evaluation, effective with the SUMMER Diary survey and JULY PPM report period, a stream will not be required to simulcast any content outside the over-the-air station’s home Metro and DMA to be eligible for TLR. The stream must simulcast 100% of its content inside the over-the-air station’s home Metro and DMA.