Arbitron Touches Base With Kansas City Subscribers Over Controversial Website
June 21, 2013 at 5:01 AM (PT)
Last week (NET NEWS 6/13), ALL ACCESS tipped you about a website called www.listenlonger.com, which caught the attention of KANSAS CITY radio executives and ARBITRON. The site describes its mission as, "dedicated to saving our favorite KC radio station through education about the rating system. We won’t be naming that station anywhere on this site, and ask that you don’t reference it with regard to this site either. ListenLonger.com is in no way affiliated with the station, and this will keep them out of harms way. Here you’ll learn how ratings are calculated and what you can (or can’t) do to help our station stay on the air. Long story short, listening longer isn’t enough. A radio signal travels in only one direction -- away from the studios broadcasting towers -- and has no way to report back to the station how many people are picking up that signal. No one knows that you have your radio dialed into a specific station unless you tell them."
ARBITRON has issued a followup to its KANSAS CITY subscribers, writing "You may have recently received an email from a radio broadcaster, advertising agency, or other party regarding the ARBITRON MAY 2013 KANSAS CITY audience estimates. The email may have included commentary from a recent trade press news story, which included the ARBITRON logo. ARBITRON did not send the email or authorize the email to be sent on its behalf."
The letter continues, "We want to reiterate the statement that we made in that notice to our client broadcasters. 'We want to assure subscribers that ... ARBITRON has taken substantial steps to ensure the integrity of the KANSAS CITY PPM panel and all ARBITRON audience estimates for the market. We will continue to monitor the panel ... and take ongoing actions to protect the integrity of the data on which you rely."
As of this morning, the website is down.