Darling Parade Takes Home The 'Make A Band Famous' Award At O Music Awards
June 21, 2013 at 1:00 PM (PT)
MTV, VH1, CMT and LOGO’s "O MUSIC AWARDS -- a celebration of music, tech, and fans ended YESTERDAY (6/19) with one final loud crashing beat of a drum. During the course of the 24-hour event hosted by SKLAR BROTHERS, awards were dolled out in categories like “Best Artist Instagram,” “Best Music App,” and “Fan Army FTW.” ANDREW W.K. landed a place in the history books after successfully drumming his way to a new world record, DARLING PARADE won a coveted slot to play VMA weekend, while more than 50 bands, five kittens and one goat took part in Live Music Day Festival.
More than 100 million votes were cast, a new O MUSIC AWARDS record, and more than doubling the votes from O MUSIC AWARDS 3. The event garnered 125 million fan impressions on TWITTER, including three national trending topics. The event secured 60 million impressions on FACEBOOK, and 5k likes on VINE. More than 500k livestreams were registered.
For the first time, the O MUSIC AWARDS featured "Make A Band Famous" award. The top 5 top vote-getters CHILL MOODY, DARLING PARADE, THE SO SO GLOS, STRIKING MATCHES, and SYD ARTHUR won a shot to play during “Live Music Day Fesitval.” During the live show, fan votes determined that the NASHVILLE-based DARLING PARADE will get a once-in-a-lifetime shot to play the VMA weekend in AUGUST, as well as the distinction of becoming MTV’s ARTIST TO WATCH highlighted band.
Spoofing previous O MUSIC AWARD world records, ANDREW W.K. bravely sought to set a new world record for himself for the Longest Drum Session In A Retail Store. To aid in this rhythmic feat of endurance, he was joined by a who’s who of drummers including CHAD SMITH (RED HOT CHILI PEPPERS), MARKY RAMONES (THE RAMONES), QUESTLOVE (THE ROOTS), ZAC HANSON (HANSON), and more. Even OSCAR-winning actor CUBA GOODING JR. stopped by to play the cowbell.
See all the O MUSIC AWARD WINNERS here.