CIHI Rolls Out 'Feel Good Radio' With Up! 93.1
June 25, 2013 at 6:25 AM (PT)
NEWCAP RADIO/FREDERICTON, NEW BRUNSWICK CANADA has launched "a positive, feel good radio format," on CIHI, positioned as UP! 93.1. Described as "a simple concept -- it’s all music that makes you feel great! It doesn’t matter when it was recorded, if it’s a song that makes you happy UP! 93.1 is going to play it!"
PD KATE BUICK said, "A feel good format is something that is new to the market, and new to NEWCAP RADIO. The company decided FREDERICTON is the perfect place to start this brand, because the city has such a positive vibe. it’s a great place to work, play and raise a family, and UP! 93.1 will reflect that!"
UP! 93.1 will feature The Wake Up! Show with PETER, JENN and JOHN. Joining them with local news is JOHN MCNEIL.
GM DAVE NEWBURY added, "The Goal of UP! 93.1 is to help celebrate your best days and pick you up on the days you need a lift. NEWCAP continues to invest in FREDERICTON as we launch UP 93.1 in our state of the art Radio Building at 495 Prospect. We certainly feel good about FREDERICTON and this station is going to reflect that."