BMG Appoints Distribution And Marketing Partners For Sanctuary And Mute
June 25, 2013 at 7:07 AM (PT)
Rights management company BMG has announced details of four key marketing and distribution deals in relation to its newly-acquired SANCTUARY and MUTE RECORDS catalogs.
The four distribution and marketing partners announced today are:
* [PIAS] who will provide digital and physical retail marketing, sales, manufacturing, and distribution services for over 150,000 MUTE and SANCTUARY recordings for the world excluding USA and CANADA;
* INgrooves, who will provide the same services in the USA and CANADA;
* UNIVERSAL MUSIC GROUP, who will continue to handle the exploitation of 19 BLACK SABBATH albums BMG acquired with SANCTUARY until end MARCH 2014
* SONY MUSIC ENTERTAINMENT, who will handle the DEPECHE MODE catalog BMG acquired with MUTE RECORDS.
BMG says this hybrid approach is designed to provide the optimal service to artists and rights owners.
BMG EVP/International Repertoire FRED CASIMIR said, "Partnership is core to the BMG philosophy, and so we are delighted to be working with these four great companies in order to optimize the exploitation of the SANCTUARY and MUTE catalogs."