Judy McGrath Reportedly Joining Sony Music
June 25, 2013 at 7:52 AM (PT)
Former MTV Networks chief JUDY MCGRATH is partnering with SONY MUSIC "to create an entertainment production division inside the music major," reports THE NEW YORK POST. MCGRATH's venture will be named "Astronauts Wanted: No Experience Necessary."
"There’s so much of the great content out there," MCGRATH told THE POST. "We will need to find some new ways to reflect the creativity of a new generation."
The paper notes the new unit "will focus on creating content for young viewers, so-called 'millenials,' across all platforms, including TV and the Web. Despite her MTV roots, she said the content will go beyond music."