WJFX Social Music Fest Is Big Success
June 27, 2013 at 7:18 AM (PT)
OASIS RADIO GROUP Top 40 WJFX (HOT 1079)/FT. WAYNE held what was billed as the nation’s first SOCIAL MUSIC FESTIVAL on JUNE 14th at the RHINEHART MUSIC CENTER. The event featured the hottest artists in the social media.
The sold-out event was headlined by JAKE MILLER and EMBLEM3, the show featured SAMMY ADAMS, JESSICA SANCHEZ, CIMORELLI, P. SANDERS, MADILYN BAILEY, DYLAN HOLLAND, TION PHIPPS, ALABAMA CAPITAL and ALEX ANGELO. All told, clips from the artists that appeared have generated over 630 million YOUTUBE views.
The festival was hosted by HOT 1079 social media maven, ANDREA RUSSETT. As reported earlier (NET NEWS 5/21), $1 from each ticket sold went to relief efforts for victims of the devastating tornadoes that swept through parts of OKLAHOMA back in MAY.
Programmers who pay little attention to the new artists now breaking via social media are missing a big opportunity, according to GM PHIL BECKER who said, "They are caught up in the 'chart business' and not the 'fan business.' YOUTUBE is the #1 music search location in the world and yet most broadcasters don’t even think to fish in that pond. I feel so strongly about this that I wanted to chronicle the event through video."
Watch highlights from the event here.