Dan Vallie Launches 'The National Radio Talent System' To Help Provide Radio With New Talent
July 2, 2013 at 4:05 AM (PT)
For everyone carping about the lack of new talent coming along in radio, here comes a group looking to do something about it. The NATIONAL RADIO TALENT SYSTEM, a system of RADIO TALENT INSTITUTES on college campuses across AMERICA has launched as an incubator of well-rounded, well-educated college talent with a passion for radio.
The NATIONAL RADIO TALENT SYSTEM holds an intense ten-day RADIO TALENT INSTITUTE on college campuses, with the goal being that one is held in every region or state in AMERICA so students can attend in their home state, and so radio stations can recruit from their own region of the country, or nationally. The Institutes are taught by radio professionals, which insure students/young broadcasters learn what you need them to know.
The working model for the venture is the KELLAR RADIO TALENT INSTITUTE, which remains in place at APPALACHIAN STATE UNIVERSITY in BOONE, NC, created and led by DAN VALLIE, industry consultant and Director of the Institute, where almost a hundred broadcasters from the region have taught sessions over the past 6 years, and 70% of the students that have completed the Institute have gotten their first job in radio or a related field.
VALLIE, the Founder/Pres. of the NATIONAL RADIO TALENT SYSTEM said, "It’s the broadcasters who have vision, passion and love for the business that recognize this long-standing need and the importance of finding young, entry level talent, and the NATIONAL RADIO TALENT SYSTEM is the solution to that need. Most know that, while it’s imperative that we continue to have advances in technology and insure that radio is ubiquitous, success in our industry and the future will always depend on people. We have to attract the best and the brightest who have the talent and desire to get into radio to insure we not only hire great young talent today, but also to insure we have great leadership well into this 21st century…and that is not only possible, it has already begun. This is a noble effort."
The KELLAR RADIO TALENT INSTITUTE at APPALACHIAN STATE UNIVERSITY is funded by former broadcaster ART KELLAR and is co-sponsored by the NORTH CAROLINA ASSOCIATION OF BROADCASTERS. Later this month, the KENTUCKY BROADCASTERS ASSOCIATION WKU RADIO TALENT INSTITUTE debuts on the campus of WESTERN KENTUCKY UNIVERSITY as the second Institute in the System. The Institute is sponsored by the KBA and broadcasters in KENTUCKY and the region, and will become an annual event.
"I’m thrilled, but not surprised, to see so many broadcasters already grasp and embrace the vision," said VALLIE. "The broadcasters teach and send their people to teach, and it’s great to have the RAB help us introduce and teach radio sales to a new generation. As Art Kellar said to me, ‘When the right people come together at the right time, good things happen. In the next few days you will see more details on the Institutes, and on the broadcasters who grasp and understand the vision and excitement of our industry finally having the Talent System we have all wanted for decades. This is an exciting time for radio; we are excited about the technological advances and the opportunities in our industry, and we need to make sure we are bringing young people into the business to maximize our success today and to provide leadership for decades to come."
Individual broadcasters, groups or organizations who would like to join the NATIONAL RADIO TALENT SYSTEM in establishing and sponsoring a RADIO TALENT INSTITUTE on a campus in their state and region should contact DanVallie@NationalRadioTalentSystem.com or call (828) 262-1502.