Clear Channel Outdoor Campaign 'Sings' National Anthem
July 3, 2013 at 3:25 PM (PT)
CLEAR CHANNEL OUTDOOR is coordinating its billboards across the U.S. to "sing" the National Anthem across the country. From JULY 4th-7th, billboards in cities across the country will display lines from the National Anthem.
Each digital billboard will light up with one line from "The Star Spangled Banner." An eastern billboard will begin the Anthem, with "Oh Say Can You See," and the activation will close as the sun sets on a Western billboard, with "Home of the Brave."
The campaign is part of CCO's "United 4th" campaign to showcase its digital out-of-home media abilities. The ad agency TAXI offers this sneak peek at what the actual activation is going to look like.