Dial Global Expands Sports Sales Team
July 8, 2013 at 3:55 AM (PT)
DIAL GLOBAL names three additions to its national Sports Sales division. MATTHEW COLBORN joins the company as Dir./Sports Sales, West Coast. DIAL GLOBAL Account Manager JULIE BORUCHOV is taking on a new role as Dir./Sports Sales, East Coast. AMILIA POIN is taking on a new role as Sports Coordinator.
"I’m thrilled to officially announce MATT, JULIE and AMILIA in their new roles. Collectively, they bring a tremendous amount of audio and integrated sales experience, which will supplement our already strong sports sales division and benefit our clients and marketing partners," said SVP/Director, Corporate Sports MICHAEL SCHRECK. "I look forward to working closely with MATT, who brings 15 years’ experience developing strategic ad campaigns for multiple high-profile categories. JULIE’s immeasurable knowledge of the industry coupled with success selling our sports assets and AMILIA’s understanding of our sports programming have already proven to be invaluable to the success of our sports group."
"This is an exciting time for DIAL GLOBAL and our ability to influence the programming and content in sports through the power of sound," said CEO PAUL CAINE. "We are committed to delivering the best marketing solutions to our clients with our excellent sports content and live event activations. I am confident that we have the right team in place, with the right mix of experience and knowledge to connect the market to DIAL GLOBAL’s compelling content, and to continue to push the boundaries of what’s possible in audio."