Genesis Media Holdings Acquires Local Focus; Kevin Garrity Joins Genesis As Manager
July 8, 2013 at 6:51 AM (PT)
GENESIS MEDIA HOLDINGS, which owns MCGAVREN GUILD MEDIA, an independent radio representation firm, has acquired LOCAL FOCUS from KAY OLIN and DAVE DEMER. MCGAVREN GUILD and LOCAL FOCUS will operate independently under the GENESIS MEDIA HOLDINGS umbrella.
LOCAL FOCUS, an ATLANTA-based rep firm, represents more than 350 radio stations, including those of DICK BROADCASTING, URBAN RADIO BROADCASTING and GUARANTY BROADCASTING.
"LOCAL FOCUS is an innovative firm powered by a team of highly-accomplished sales professionals," said GENESIS MEDIA HOLDINGS CFO BILLY MCENTEE. "We look forward to working with them to provide an even greater of level of service to radio stations and advertisers."
DAVE DEMER has been named President of LOCAL FOCUS. He was previously VP/Revenue of the company. LOCAL FOCUS Founder KAY OLIN will now act as a consultant to GENESIS MEDIA.
"KAY has been instrumental in facilitating the evolution of LOCAL FOCUS and preparing it for this next step in its growth," said DEMER. "She will add immense value to GENESIS MEDIA."
Veteran Radio Executive Kevin Garrity Joins Genesis Media Holdings
GENESIS MEDIA HOLDINGS also announced the hiring of KEVIN GARRITY, to the newly created position of Manager. GARRITY, a 26-year radio veteran, will focus on building the GENESIS MEDIA platform reporting to the board and investors. GARRITY was most recently Dir./National Sales at CUMULUS MEDIA.
"I am thrilled to be joining GENESIS MEDIA HOLDINGS," said GARRITY. "Their commitment to building their platform and investing in the long-term growth of their properties is very exciting and I look forward to playing an integral part in shaping that growth."
MCGAVREN GUILD MEDIA Pres. LISA SIROTKA-SONNENKLAR said, "I am extremely excited to be working with KEVIN to further build MCGAVREN GUILD MEDIA. I look forward to the additional support I will gain from his depth of industry experience."