Arbitron Revamps Winter And Spring '07 Survey; Adds PPM Holiday Report
July 17, 2006 at 8:46 AM (PT)
ARBITRON has shifted the survey dates back one week for the WINTER '07 and SPRING '07 survey schedule to harmonize quarterly ratings surveys with its PORTABLE PEOPLE METER (PPM) reporting schedule. The change elimintes ARBITRON's one-week break between the SPRING and SUMMER surveys.
Also starting in 2007, ARBITRON will begin an additional four weeks of surveying for the PPM markets called, "PPM HOLIDAY REPORT" covering measurement during the holiday period from DECEMBER 13, 2007 through JANUARY 9, 2008. In the PPM markets, ARBITRON will annually release 13 individual four-week rating reports. The added four-week report in the annual cycle will occur between the last week of the FALL Survey and the first week of the WINTER survey.
Here is a look at ARBITRON 2007 Survey Dates:
Winter '07 - January 11-April 4, 2007
Spring '07 - April 5-June 27, 2007
Summer '07 - June 28-September 19, 2007
Fall '07 - September 20-December 12, 2007
PPM Holiday Report - December 13, 2007-January 9, 2008