Entravision Communications And Abacast Form Digital Audio Partnership
July 9, 2013 at 3:59 AM (PT)
ENTRAVISION COMMUNICATIONS and ABACAST have signed a comprehensive digital audio streaming and digital ad sales agreement. Under the agreement, ENTRAVISION will leverage the ABACAST Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the ABACAST system to ENTRAVISION’s 300 affiliated radio stations. ENTRAVISION SOLUTIONS will also partner with the ABACAST DIGITAL AD SALES NETWORK to focus on expanding digital ad sales for the Latino market.
"Through our partnership with ABACAST, we can now deliver superior quality online streaming, which will extend our reach and provide easy multi-platform listening options for our growing audiences across all of our stations," said ENTRAVISION COO JEFFERY LIBERMAN. "In addition, ABACAST’s focus on digital profitability and multiple ad insertion solutions provides opportunities for our advertisers to enhance digital revenue across our affiliates as they continue to ramp up their digital sales efforts."
"This agreement cements ENTRAVISION as an ABACAST customer and partner to represent our products and digital ad sales, and exemplifies the range of capabilities of the Clarity system," said ABACAST CEO ROB GREEN. "ENTRAVISION provides us with tremendous exposure to Latino radio listeners nationwide and we look forward to a mutually-beneficial long-term relationship."