Lee Abrams Is Back -- And He Wants To 'Remake The News'
July 9, 2013 at 3:59 AM (PT)
Less than three years ago, longtime radio vet LEE ABRAMS exited TRIBUNE -- but now he's back. ADWEEK reports ABRAMS has "a project that is perhaps the most ambitious undertaking thus far in a career that includes major roles in the creation of both RADIO DISNEY and XM RADIO. He wants to remake the news."
ABRAMS told ADWEEK XM, "wasn't really the place to reinvent news and information," and nor was TRIBUNE. "They went through all the bankruptcy and craziness" while he was there, he said frankly. "We thought we'd do it without layers and layers of history and conference rooms full of people who were going to question it."
ABRAMS has partnered with fellow ex-CLEAR CHANNEL vet STEVE SASLOW and "have formed a newsroom staffed by more than 100 folks from local television stations around the country and created a user interface that can be accessed online, on mobile and on tablets," adds ADWEEK. "They're calling the new product TOUCHVISION (last year, when it was still being roughed out, the venture was called THINK TELEVISUAL) (NET NEWS 2/1/2012), and they're hoping to expand to television as well."
ABRAMS explained, "You could drive a truck through the potential for news among 18-44s. You have TMZ, and it's great, and then you have FOX NEWS and so forth and that's great, too -- very successful. There's a new opportunity to reach the mainstream Americans who find TMZ amusing but kind of dumb, and the [older-skewing] stuff kind of boring. We're looking for a way to find an audience for whom there's nothing really directly servicing their needs."