Mark Ramsey: 'It's All About Content Folks!'
July 9, 2013 at 12:40 PM (PT)
MARK RAMSEY has made his opening remarks from his Hivio Conference in SAN DIEGO available online. RAMSEY outlines the crisis of attention in radio -- exactly how much radio AQH ratings have declined over the years -- and what needs to be done about it. "It's all about content and platforms, folks," noted RAMSEY.
He also outlines the 14 "jobs" of radio, explaining how defensible or vulnerable each one is, and which constitute the basis of radio's advantages in the future.
Finally, RAMSEY shows a worksheet any radio brand can complete to see what its strengths/vulnerabilities are in a world of digital choices.
This is a very important presentation from respected media thought leaders, and you can check it out here.