This Week's Merge: Radio Benefits From Triggering Millennials' Emotions
July 10, 2013 at 3:55 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's a whole generation in Y (and another in Z) that expect different things from brands socially than what Gen X and Boomers desire. It's critical to learn the distinctions between generations.
"XHTZ (Z90)/SAN DIEGO tapped into those Gen Y's recently during a JUSTIN BIEBER concert. Here's what happened.”
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