UMGâ€™s East Coast Label Group Appoints Jules Ferree And Mauro DeCeglie As VP/Brand Partnerships
Ferree Will Focus on Island Def Jam, DeCeglie Will Oversee Republic
July 15, 2013 at 8:36 AM (PT)
MAURO DECEGLIE and JULES FERREE have each been named VP/Brand Partnerships for the EAST COAST LABEL GROUP of UNIVERSAL MUSIC GROUP (UMG). UMG’s EAST COAST LABEL GROUP consists of ISLAND DEF JAM MUSIC GROUP and REPUBLIC RECORDS. FERREE will focus on ISLAND DEF JAM while DECEGLIE will work closely with REPUBLIC RECORDS.
In their new roles, DECEGLIE and FERREE will be charged with identifying and maximizing artist and label opportunities in partnership with third-party brands. In concert with their respective label’s marketing teams, they will work on developing promotions, social media initiatives, artist event-based sponsorships and product placements.
“I’m thrilled that the EAST COAST LABEL GROUP’s Brand Partnership team will be led by these two exceptional executives,” stated CYNTHIA SEXTON, EVP/Brand Partnerships & Licensing, EAST COAST LABEL GROUP. “Both MAURO and JULES bring a wealth of experience to their respective positions and are skilled relationship builders and keen negotiators. I’m confident that, with their help, this exciting area will continue to expand, providing even more opportunities for our artists and labels, while growing revenue streams for the company."
DECEGLIE joins from EMI, where he was Sr. Director/Brand Partnerships for CAPITOL MUSIC GROUP.
FERREE most recently served as Sr. Director/ Digital Strategy And New Business for UMG's EAST COAST LABEL GROUP.