This Week's Merge: Is Vanity Your Brands Favorite Sin?
July 17, 2013 at 3:59 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "The amount of 'likes' or followers doesn't tell your brand's story socially - it goes deeper than vanity.
"These numbers simply do not equate to creating brand impact nor do they measure the quality and depth of your fan relationships. They're vanity metrics -- that's all they are.
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